In 1968, Mahalia Jackson, still at the height of her singing fame, started a fried chicken chain in Chicago, meant to be the black counterpart to country comedian Minnie Pearl’s own chain as well as a competitor to Colonel Sanders’s rapidly expanding Kentucky Fried Chicken. Though we now claim Jackson as part of our shared American musical heritage, the intended audience for this chain implies a more limited role for Gospel music in the 1960s. As an article in the African-American newspaper The Chicago Defender noted, the chain was “black-owned, managed and staffed and is hiring in the communities in which it operates.”
In this way, the chain was most definitely a product of the 1960s. In the midst of the Civil Rights Era, less than 15 years after the ruling in Brown v. Board of Education declaring segregation in public schools to be illegal, integration was still in progress. Black and white restaurants and neighborhoods, though not legally segregated, existed (and, in fact, still exist today).
In the end, even with her name, fame, and star power, the restaurant chain was a bust. Both Minnie Pearl’s and Mahalia Jackson’s stores went out of business within a few years. A final restaurant bearing her name (Mayo’s Fried Pies and Mahalia Jackson’s Chicken in Nashville) closed in 2008.