WHATEVER HAPPENED TO BOSCO?

8497259004_d6d09f77b9_zFor those that may not know about Bosco, could you tell us a little about the history. Bosco was created in 1928, when it was developed by a Camden, New Jersey physician and was sold by the William S. Scull Company. In the mid-1950’s, Bosco was sold to Corn Products Company. In 1985, the brand was taken over by Bosco Products, Inc., an independent company based in Towaco, New Jersey, owned by my father and me. As you know, Bosco has a rich heritage – and carries with it childhood memories for many Baby Boomers, myself included. My mother started putting it in my milk when we lived at Fort Slocum NY, when I was about 4 or 5,

In addition to memories of moms mixing Bosco with milk as an after-school treat, many “children-at-heart” remember Dick Van Dyke, “Tex” Antoine, and Virginia Graham as Bosco spokespersons, as well as the Bosco Chocolateers, Bosco Clowns, Bosco Rabbits, Bosco Bears, and more.

Over the years, Bosco became a regional item, with its strongest following in the New York City metro area. Much to the chagrin of many ol’ Bosco lovers, chocolate syrup isn’t as popular as it was years ago, and the reduced sales volume hasn’t warranted the large-scale advertising of the product any longer.

READ MORE ABOUT BOSCO HERE

Advertisements

About stonekingseminars

Poet, screenwriter, producer, mentor
This entry was posted in Memories. Bookmark the permalink.

3 Responses to WHATEVER HAPPENED TO BOSCO?

  1. kkabler says:

    Love this stuff when I was young! And remember the Seinfeld episode about Bosco?

  2. V.E.G. says:

    Bosco tastes good, y’all!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s